Willow & Clo Launches Flagship Store

Welcome to the Willow & Clo Flagship Store!

Chloe Townsend is delighted to announce the official launch of the Willow & Clo flagship store, at No 8, The Powerscourt Centre. In celebration of the store, the Irish jewellery designer has created a new Willow & Clo Capsule Collection to honour the story of the brand from its beginnings, and to celebrate the brand’s loyal customers.

We have released Chloe Townsend’s breathtaking Willow Capsule Collection in Celebration of the flagship store launch!

Willow Capsule Collection


2016 kicks off with an exciting start for the award-winning Willow & Clo brand, and designer Chloe Townsend looks forward to greeting her customers with the stories from the brand new Willow Capsule Collection. This is the eleventh collection to be launched by the Howth native, and it is an extension of the signature Willow Collection, one of the first collections to be introduced by the brand. The collection includes two styles of earrings, a wrap necklace and bracelet. Each piece is made from sterling silver and plated in 22kt gold vermeil, and feature the stunning gemstone combination of aqua chalcedony and green chrysoprase, which will carry the wearer beautifully into spring / summer. An intricately designed cuff bracelet of intertwining willow leaf shapes completes the collection, and is the ultimate statement piece, perfectly paired with a classic white shirt.


“With Willow & Clo designs, the story is embedded in each individual piece by piece, story by story, moment by moment. I felt drawn to reawakening the Willow collection for the launch of our flagship store. I wanted to salute my beginnings as a designer and business owner and show appreciation to our amazing customers. It’s so exciting to see the new store bring my collections to life!” — Chloe Townsend.

Since the brand’s launch in 2012, Willow & Clo has enjoyed great success, being stocked alongside some of the world’s most renowned designers such as Alexis Bittar, Shaun Leane, Monica Vinader and many more. Stockists include the award-winning boutiques Havana and Costume. Willow & Clo’s pieces graced the jewellery hall of Brown Thomas, after the brand’s success in CREATE, the luxury department store’s showcase for Ireland’s leading designers. Willow and Clo has attracted an impressive client base, with Ellie Goulding, Princess Beatrice & Eugenie and Amy Huberman creating a buzz around the brand. Chloe Townsend was awarded the ‘Irish Accessory Designer of the Year’ title at KFW (Kerry Fashion Week) in 2014.

Who is Chloe?

Chloe learned the art of making jewellery in the Scuala D’Oro in Rome, Italy. After her goldsmith training she went on to study design at the GIA in London. Seeing all the beautiful stones in the GIA led her to travel to India to seek unusual gemstones for her collections. Whilst there the inspirations for her collections really started flowing and that was the beginning of Willow & Clo. Influences from her travels are evident in her pieces as she can’t help but be influenced by the beauty and nature in the wonderful places she visits.

Everyone has a story about each piece of jewellery that they own. Jewellery has the unique ability to awaken the senses and evoke memories and emotions from a moment captured in time. Chloe fell in love with the art for its ability to capture a sentimental connection in a timeless and durable crafted piece, whose legacy and story can be passed down through generations.

Celebrating the launch of the Willow & Clo flagship

Come and Visit the Store!

Opening Hours:

Ground floor, Powerscourt Townhouse

Monday & Tuesday 12am — 6pm Wednesday 11am — 6pm Thursday 11am — 7pm

Friday & Saturday 11am — 6pm Sundays: Closed

We’re online all the time, and would love to hear from you!


All pieces are handmade in Ireland, using a vermeil, which is sterling silver electro-plated with 2.5 micron layers of 22Kt yellow or rose gold plating, and semi-precious gemstones.